Why Matchbox, and how it connects people through music

There’s no doubt that music defines us. It influences our moods, for example, making us happy by releasing a chemical named dopamine. It can affect what we wear, what we eat, and perhaps even who we enjoy being together with. It affects our thought process too (it’s well known that ambient noise can improve productivity).

In a study conducted amongst couples who were eighteen years old, it’s been found to predict personality traits. According to the same study, it’s what we’re most likely to discuss about when we meet somebody new, within the first few weeks. Psychologically, men and women who listen to similar music tend to be better communicators, and have longer lasting relationships.

It’s probably one of the most important things in our lives. If I were to place music on Maslow’s hierarchy of needs, I’d place it at the physiological stage. It’s a fundamental part of our society. Even the Hollywood movie directors (e.g. the scene from Interstellar) would agree.

Why not extend this to the social discovery apps we use today? None of them base their core on this. One of the most popular apps for social discovery, Tinder, uses Facebook page likes and interests, to match people together.

This is why Matchbox was created. It bridges the gap between “truly anonymous“, and “hey there“. The app shows you the top ten artists that are common between you and the person you’re looking at, giving you a fair knowledge of what that person would be like:

You’re more likely to be at ease knowing that the opposite person is a little similar to you. Matchbox was crafted with the sole intention that music is the key that connects us, and binds us together. It has evolved for over 9 months, before being made available to the world.

As it stands right now, Matchbox has a hundred active users, and is growing slowly.

Go ahead and test drive the app, and see for yourself how Matchbox re-defines the social discovery platform.