Today marked a significant milestone in LetsTuneup’s life – we were interviewed live by RJ Sangeeta on Ishq 104.8 FM in Mumbai!
How it all came about
Yesterday, the morning show producer of Ishq FM messaged me, and asked if the RJ could talk to me the very next morning for a brief chat about LetsTuneup. The producer had read about LetsTuneup in an app review which was published by one of our fans a couple of weeks ago.
RJ Sangy hosts a morning show called Ishq Hangouts. We did a brief interview which lasted for about 12 minutes this morning.
For those of you who missed it earlier today, here’s the audio recording of the chat, split over four parts.
Personally, I’ve never been on air before. I loved my first experience, albeit I was extremely nervous just before it – the quick fix, I was listening to Mirrors by Niall Horan on a loop for about ten minutes just before the interview :)
LetsTuneup has grown tremendously, and with it, we’ve introduced new features too. We identified that a few of our users couldn’t use the app to it’s full extent because they didn’t have music on their devices.
We’ve solved that. Users can now pick their favourite artists, powered by a location aware scoring algorithm, which recommends popular artists in their area.
Leading the recommendation list in Mumbai is Arjit Singh, followed by Eminem, Linkin Park, Coldplay and Pink Floyd. Honey Singh is #11 on the chart, and some nostalgic users love Akon, making him #28.
Stay tuned and look forward to our next big feature, very soon.
TL;DR: A giant American toy company threatens to sue Matchbox. Having no resources at hand, Matchbox is forced to change it’s name to Tuneup.
On the 14th of March, I received an email from Apple (via the giant toy company) with the following content:
The developer of the reported application is using the registered
Matchbox trademark in the description of the application without
authorization from the right holder. Also he is offering services by
unlawfully using the registered trademark which is causing bad
influence for the Matchbox brand values. Furthermore, this application is
not authorized from the right holder. This is a trademark infringement
causing damages to our client xxxxxxxx, the right holder for the
Matchbox intellectual property. I would kindly ask you to proceed and
remove the infringement/application from all stores worldwide.
This company, had the trademark for Matchbox registered under the following classification codes: US 001 002 003 005 021 022 023 026 029 036 037 038 039 041. Each and every G & S description was related to toy products, fabrication, stationery products, and manufacturing processes.
The million dollar question: If there was absolutely no case for “confusingly similar”, why did Matchbox change it’s name?
It’s simple really. Big guys always bully the small ones. They threatened to sue us if we didn’t stop using it. Even after proving to them that it wasn’t even remotely infringing to their use of Matchbox, they wouldn’t budge. Had I fought them legally, I would’ve won. Easy peasy. However, due to the lack of resources, I had no choice but to change it’s name.
If I had to call Matchbox anything other than Matchbox, I’d call it Tuneup. “Tuneup” is imagined by Joelle Fernandes, the co-founder of Let’s Tuneup.